- Generate publicity and media exposure for athlete(s), brand, project, and/or company
- Utilize existing wide ranging media relationships in a variety of genres to expand athlete exposure
- Create positive awareness while creating strategies to manage negative situations including key talking points and consistent messaging
- Consult on strategies, decisions and/or actions to avoid negative impact on athletes image and protecting athletes sponsors/partnerships
- Utilize 16-year relationships at ESPN to gain athlete exposure through ESPN and X Games media platforms
Athlete/Client Relations
- Manage publicity for athletes to gain more exposure through mainstream media
- Manage bookings, press interviews, appearances, photo shoots, charity events, media tours, speaking engagements
- Manage and protect use of athlete images, footage, name and likeness
- Collaborate with athlete sponsors on strategic PR plan, promotion and publicity
- Media training
Event/Brand Publicity
- Multi-sporting events, LIVE television events, red carpet events, movie premieres, charity events
- Manage media outreach in the following media categories: local/regional/national newspapers, trade publications, entertainment, endemics, international, women’s publications, late night TV, national morning shows, TV sports writers
- Coordinate communications and media plan with event partners
Crisis Management
- Consult on overall crisis management strategy
- Manage crisis communication between athlete, media, TV viewers and family members
- Produce and manage key talking points for top level executives, company announcements and issues
- Manage negative publicity directly with journalists and advise clients on next steps and messaging
- Communicate and manage crisis plan with agents
- Communicate and manage crisis plan with event stakeholders and partners